Nurture Manual, i.e. Ikea Longpage

A long page going over what PathFactory can do to improve a companies Nurture. Taking on a twist inspired by Ikea manuals with custom illustrations and some tongue and cheek copy this otherwise potentially rather dry project became a fun piece that drew a lot of attention, and is a personal favourite of mine.

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NurtureManualIkeaLongpage_WebsiteImages_v1-2-Illustrations_PeopleMisc.png

NurtureManualIkeaLongpage_WebsiteImages_v1-3-Illustration_WithWithoutPF.png

NurtureManualIkeaLongpage_WebsiteImages_v1-4-Illustration_ImprovedFunnel.png

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“Made me click on this email when I would usually delete.”

— Trend Micro Us Marketing Team

Nurture Manual, i.e. Ikea Longpage

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