Content Intelligence eBook
A collaboration between Merkle and PathFactory, this eBook needed to highlight both companies brands and styles without putting too much emphasis on either. The highly illustrative style inspired by lino printing gave a unique look and feel that stood out within the rather corporate B2B field.
eBook Promotional Material & example blog post
Social and email campaigns for each section of the eBook were made along with condensed long page style blog posts to encourage further engagement.
“As content is created and deployed
at an ever-accelerating speed and
scale, it’s time to switch gears. ”